The total influx of technology
in underdeveloped countries is from the advanced capitalist countries for
obvious reasons, which will be the highlight of this discussion. Multinational
corporations play a vital part in technology transfer, the motive being profit
maximization for the parent company through their subsidiaries. These
corporations act as the principal instrument of technology transfer, either
through their subsidiaries or through contractual agreements made with
developing countries. The idea is to bring mechanized processes and equipments
that are not locally available. The technology supplier usually takes the upper
hand owing to his monopolistic strength that arises from the patents protection
for differentiated products and processes.
Mechanism of
Technology Transfer:
The indirect mechanism implies
Technology
Transfer in a "package" or a "bundle" containing
technology-embodying equipments, industrial properties like patents and
trademark, skill, equity capital, etc. In this system, a local enterprise
negotiates with multinational corporations for transport of the required
elements of technology, and the terms and conditions are settled through a
process of commercial transaction. Since the trading partners are unequal, the
terms of contract are invariably restrictive and the price extended for the
technology unreasonably high.
What a Patent
Marketing Plan Provides?
A marketing plan will help
guide you through the large project ahead of you. The process of selling your
invention idea is a long process and can often be frightening, but a marketing
plan can help you feel more secure and less overwhelmed. Also, due to the
relatively long process of selling your invention, a marketing plan will keep
you on track the whole way through. Like a business plan, a Patent
Verkaufen plan will act as a way to convince businesses to invest in
your invention. Your marketing plan will create a medium for displaying the
research you have done to the companies that you wish to sell your patent to.
Research will provide evidence to how your invention will fit into the market
and create a profit. Businesses will often be interested in how your product
will fit in with their business, and an explanation of this can be included in
a patent marketing plan as well.
What a Sell Patent
Plan Should Include?
• Executive Summary: The first thing that should be included in a
marketing plan is the Executive Summary. As its name implies, this is a summary
of everything in your marketing plan.
• Product and Market Analysis: The next section more specifically
explains and analyzes the product description and the competition and target
market analysis. You may choose to break down your product design by describing
the advantages. This section is a huge sales pitch for your product. Your job
is to convince businesses that your product will be profitable.
• Market Plan: The last section is your Market Plan, which describes
the series of steps you plan to take in order to achieve success with your
invention. This should incorporate the interests of the manufacturer and how
they will be involved.
No comments:
Post a Comment